I know that my regular readership, Thomas that means
you, have been missing my updates on the state of the milk market. Imagine my
delight this week when Private Eye had a column devoted to that very subject.
It put to rest some myths that have long been pedalled by dairy farmers.
Firstly the contracts offered by supermarkets for
milk are some of the best in the industry, the real problem is the low price of
milk used for making cheese, butter, and milk powder have been dropping because
of a worldwide collapse in demand.
Next it is an incredible rise in productivity that
not helping the dairy farmers, the average cow now produces 2000 litres of milk
a year more than it did in 1998. This is a rise of about 40%, largely because
of automation that more effectively regulates diet and means that the animals
are less prone to disease.
So if we assume for one moment that demand is static
economics would say that we need 40% fewer cows to produce the same volume of
milk. Essentially the market is forcing farmers out of business until supply
equals demand when prices will stabilise and potentially rise again.
So let us look beyond the simple supermarket bashing
that in this case may only be part of the story. Unfortunately it is the
farmers who invest in automation who are winning. It may sully our view of
Daisy chewing the cud in a rural idyll, but it is a fact. For you Archers
fanatics it is the difference between Berrow Farm and Brookfield. Now I cannot
possibly comment in which environment the cows are happiest, I will leave that
to you dear reader.
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